Every seat of Kingdom Arena, turned into a real diamond born from the grass of the pitch. A legacy for every supporter.
Kingdom Arena's grass has witnessed every victory.
We turn its carbon into timeless living diamonds.
A legacy for every seat. Forever.
Real diamonds created from the carbon of the Kingdom Arena grass. One for each of its 26,000 seats, turning the club's history into a legacy supporters can keep.
One per seat
26,000 pieces. Never repeated.
No mining
Created with 100% renewable energy.
Certified origin
Every diamond traced back to the pitch.
Commemorative
Premium supporters
VIP & hospitality
Collectors & partners
Al-Hilal decides how to sell: pre-sale, members, official store or hospitality. Brilianto produces to order.
Initial order
6,500 diamonds, paid in advance.
Follow-up orders
Minimum per order, placed as demand grows.
Creation time
Approximate time per order.
Recommended approach
A flexible release rhythm designed around demand.
We recommend 3–5 drops. The final release rhythm is defined by Al-Hilal's team.
Supply price to Al-Hilal: €119 per diamond · excl. VAT
Includes manufacturing, numbering, certificate of origin and co-branded packaging.
Full collection · 26,000 diamonds
at €119 per diamond, excl. VAT
Break-even: 3,223
Margin 50.4% · Return 101.7% · Break-even at 3,223 diamonds
Illustrative figures, not a binding offer. Amounts in EUR, excluding VAT, distribution costs and ancillary revenue. Final retail pricing at Al-Hilal's discretion.